How to Drive Facebook Referral Traffic: Focus on Engagement

Julia Smekalina, Patrick Walsh, Christopher Miles, Amber Burgess, and Eric Barbera, News Partnerships Following the changes we announced to News Feed at the beginning of this year, we know many news organizations went back to the drawing board to figure out what content performs well on Facebook and drives meaningful social interactions while supporting their […]

Read More »

Google launches AdWords add-on for Google Sheets

Google AdWords has launched an add-on to import data for analysis and reporting in Google Sheets. Once you install the add-on and connect to an AdWords account or MCC account, you will be able to choose metrics columns, set filters and report time frame and name the report from a sidebar in the “Report Configuration” […]

Read More »

Bing Ads rolls out In-Market Audiences to all US advertisers

Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals from Bing, […]

Read More »