Lets grab the chance at the earliest and start using WhatsApp as a messaging platform for your business solutions. The transition has already started for some popular large enterprise. They have begun to move their entire messaging platform to WhatsApp. BookMyShow is one such company doing optimum utilization of this platform.
I am giving you two insights that why we should give it thought to move out from conventional SMS platform and opt for WhatsApp business:
the first is WhatsApp is the most popular instant messaging app on earth till date have an user base of more than 1 billion.
the second is – I don’t know that why Mr.Zuckerberg has still kept it free so far, may be he might have some great plan for the future.
Now I explain that how has out performed the conventional text messaging system – Short Message Service (SMS):
1. To send bulk SMS, we need to take a third party software on rent, where charges are based on the number of SMS to be sent. Here the matter of concern is not the cost but the data that we import to their platform to perform the bulk messaging activity. We are living in the age of information, where data is the most valuable assets. I read somewhere last year that “The world’s most valuable resource is no longer oil, but data”. Hence, we must give it a thought to import data to these platform as majority of such service provider does a lot of malpractice with the information shared with them. Therefore, we can put a stop to any unauthorized data leakage.